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Archive

Dive into a collection of past posts and rediscover timeless content.
Use ChatGPT to Turn Complaints Into Better Positioning

Sep 21, 2026

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1 min read

Use ChatGPT to Turn Complaints Into Better Positioning

Smart marketers don’t treat customer complaints as a list of problems to fix. They use them to find the gap between what the brand promises and what customers actually experience.

Use ChatGPT to find the decision hiding inside your messy marketing data

Sep 20, 2026

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1 min read

Use ChatGPT to find the decision hiding inside your messy marketing data

Smart marketers don’t use AI to tell them what happened. They use it to help them figure out what to do next.

Use ChatGPT to run a pre-launch challenge session

Sep 18, 2026

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1 min read

Use ChatGPT to run a pre-launch challenge session

Smart marketers don't just use AI to check whether a campaign is ready to launch. They use it to find the reasons it might not be.

Use ChatGPT to decide what not to delegate

Sep 17, 2026

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1 min read

Use ChatGPT to decide what not to delegate

Smart marketers don't use AI to remove themselves from every task. They use it to protect their attention for the work where their judgment actually matters.

Use ChatGPT to find where your customer journey asks too much, too soon

Sep 16, 2026

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1 min read

Use ChatGPT to find where your customer journey asks too much, too soon

Smart marketers don't just optimize every CTA. They use AI to check whether the customer is actually ready to take the next step.

Your idea might not be as good as AI makes it look

Sep 15, 2026

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1 min read

Your idea might not be as good as AI makes it look

Smart marketers don't let AI's ability to polish an idea fool them into thinking the idea itself is strong. They use it to challenge the thinking before they build on it.

Use ChatGPT to compare strategic directions

Sep 14, 2026

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1 min read

Use ChatGPT to compare strategic directions

Smart marketers don’t ask AI for the “best” idea. They use it to compare the bets worth making.

Define the marketing problem before prompting

Sep 13, 2026

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1 min read

Define the marketing problem before prompting

Smart marketers don't start with a list of things to make. They use AI to clarify what the work needs to change.

Turn your marketing report into a decision

Sep 11, 2026

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1 min read

Turn your marketing report into a decision

Smart marketers don't stop at explaining which numbers moved. They use AI to connect the results to a decision the team needs to make.

Use ChatGPT to write a comparison page that helps buyers

Sep 10, 2026

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1 min read

Use ChatGPT to write a comparison page that helps buyers

Smart marketers don't make every comparison point favor their product. They use AI to help buyers understand the trade-offs behind the choice.

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