Use ChatGPT to spot competitor gaps

The most valuable positioning opportunities aren't in copying competitors. They're in the gaps they've missed.

But manually auditing multiple competitors takes hours you don't have.

Try this prompt:

Act as a strategic marketing analyst. Perform a competitor gap analysis across these 3 companies in the [your industry] space.

Companies to analyze:
1. [Competitor A]
2. [Competitor B]
3. [Competitor C]

For each competitor:
- Analyze their website homepage and main product/service pages
- Identify their primary messaging themes and positioning angles
- Note their core value propositions and target audience focus

Then:
1. List 3-5 common messaging themes ALL competitors emphasize
2. Identify 3-5 themes that only ONE competitor addresses
3. Reveal 5 potential positioning gaps/opportunities that NONE effectively cover

For each gap, rate its potential value (High/Medium/Low) and explain why it represents a strategic opportunity.

Present this as a structured analysis with clear, actionable insights a marketing team could immediately use.

When you get your results, follow up with this prompt:

For the highest value gap you identified, suggest:
1. A specific content angle we could develop
2. The audience segment most likely to respond to this gap
3. How we could prove our unique ability to address this gap

This isn't just competitive intelligence, it's opportunity mapping in minutes.

Your competitors are showing you exactly where the white space is. You just need to know how to look.

Happy prompting!