Most marketers work with generic buyer personas that never match reality.
Your "35-45 year old marketing director who likes yoga" tells you nothing about why someone actually buys.
A real ICP is specific, actionable, and directly tied to your value proposition. ChatGPT can help you build one in minutes.
Try this prompt:
You are a marketing strategist. Help me build an Ideal Customer Profile based on the details below.
Product/offer: [Describe your product or service]
Main benefits: [List the core outcomes customers get]
Problem it solves: [Explain the pain point it addresses]
Market: [Brief description of your target market]
Existing customers (optional): [Describe common traits or examples]
Output format:
– ICP name/title
– Industry
– Company size
– Job titles / roles
– Core goals
– Main challenges
– Why this person would buy
– Key buying triggers
– What they care about mostDon't waste time guessing who might buy. Start with what you know your product actually delivers, then let AI sharpen the picture.
Happy prompting!
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