Archive

Dive into a collection of past posts and rediscover timeless content.

Consumer Insights

Use ChatGPT to turn sales calls into a marketing insights report

Jul 3, 2026

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1 min read

Use ChatGPT to turn sales calls into a marketing insights report

Smart marketers don't guess what customers think. They use AI to turn sales calls into useful marketing reports.

Use ChatGPT to turn ideas into prototypes

Jul 2, 2026

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1 min read

Use ChatGPT to turn ideas into prototypes

Smart marketers don't wait for budget approvals or development resources. They use AI to build a rough version first.

Reporting

Jul 2, 2026

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4 min read

Build your monthly marketing reporting system

Smart marketers don't waste time writing reports. They spend their time reviewing insights and making decisions.

Campaigns

Use ChatGPT to create an anti-brief that shows how your campaign could fail

Jul 1, 2026

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1 min read

Use ChatGPT to create an anti-brief that shows how your campaign could fail

Smart marketers don't just plan what works. They use AI to find what won't.

Use ChatGPT to sharpen your value proposition

Jun 30, 2026

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1 min read

Use ChatGPT to sharpen your value proposition

Smart marketers don't keep tweaking campaigns when conversion is low. They use AI to pressure-test the offer first.

Thinking Partner

Use ChatGPT to think like a senior strategist

Jun 29, 2026

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1 min read

Use ChatGPT to think like a senior strategist

Smart marketers don't use AI to get answers. They use it to improve their thinking.

Learning

Use ChatGPT to get up to speed on any topic

Jun 28, 2026

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1 min read

Use ChatGPT to get up to speed on any topic

Smart marketers don't spend hours researching new topics. They use AI to build a personalized crash course.

Copywriting

Use ChatGPT to generate and rank headline ideas

Jun 26, 2026

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1 min read

Use ChatGPT to generate and rank headline ideas

Smart marketers don't settle for the first headline. They use AI to explore dozens before choosing one.

Briefing

Use ChatGPT to build an experiment brief

Jun 25, 2026

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1 min read

Use ChatGPT to build an experiment brief

Smart marketers don't jump straight into experiments. They use AI to define the hypothesis before they test it.

Campaigns

Use ChatGPT to run a "what would make this fail?" exercise

Jun 24, 2026

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1 min read

Use ChatGPT to run a "what would make this fail?" exercise

Smart marketers don't just plan for success. They use AI to plan for failure too.

Archive

Dive into a collection of past posts and rediscover timeless content.

Use ChatGPT to turn sales calls into a marketing insights report

Use ChatGPT to turn ideas into prototypes

Build your monthly marketing reporting system

Use ChatGPT to create an anti-brief that shows how your campaign could fail

Use ChatGPT to sharpen your value proposition

Use ChatGPT to think like a senior strategist

Use ChatGPT to get up to speed on any topic

Use ChatGPT to generate and rank headline ideas

Use ChatGPT to build an experiment brief

Use ChatGPT to run a "what would make this fail?" exercise

The ChatGPT Marketer