Knowing you need to upskill is easy. Knowing exactly what to focus on for your specific role (or the role you want) is where most marketers get stuck.
Instead of scrolling job boards, use ChatGPT to benchmark your skills against real market expectations in minutes.
Try this prompt:
You are a marketing career strategist. Based on current expectations
for [INSERT ROLE — e.g. growth marketer, content lead, performance marketer],
identify the top 5 skills I should prioritize developing this year.
Here's my current skill set:
- Tools I use: [list]
- Channels I manage: [list]
- Strengths: [list]
- Gaps or weaknesses: [list]
- Years of experience: [number]
- Industry: [industry]
For each recommended skill:
1. Explain why it matters in today's market
2. Rate me as underweight, average, or strong based on my inputs
3. Suggest one way to develop it in the next 30 days
Happy prompting!
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By the way, have you read my new book?
Smart Marketers Think First is a practical guide to reclaiming your most valuable asset: your perspective. This isn't a book about prompts or "hacks". It’s a framework for high-level decision-making. It introduces Nine Modes of Thinking — specific lenses that turn ChatGPT from a content generator into a world-class sounding board.
AI is changing how we work. Don't let it change how you think. Protect the part that matters most.
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