Most of the time, it's not your offer that's off. It's how you're talking about it.
Your offer doesn't need to change. Your language does.
The same core solution can land differently with SaaS founders, ecommerce brands, or B2B agencies. If you speak their language and show up in their world.
ChatGPT can rewrite your positioning for multiple industries in one pass.
Try this prompt:
You are a positioning strategist. I need you to adapt my core offer for 3 different industries.
My core offer:
- What it is: [describe your product/service]
- Main outcome: [the result it delivers]
- How it works: [brief mechanism]
Target industries:
1. [Industry 1]
2. [Industry 2]
3. [Industry 3]
For each industry, rewrite my offer with:
- Top 2 pain points specific to that industry
- The main benefit, framed in their language
- A short use case or example from their world
- Adjusted tone to match industry expectations (formal vs casual, technical vs accessible)
Keep the core promise the same. Change only the framing, examples, and language.
Format each as a 3-sentence pitch I can use on a landing page or in outreach.
Happy prompting!
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By the way, if you’re interested in using ChatGPT as a thinking partner, you should take a look at my new book:
Smart Marketers Think First is a practical guide to reclaiming your most valuable asset: your perspective. This isn't a book about prompts or "hacks". It’s a framework for high-level decision-making. It introduces Nine Modes of Thinking — specific lenses that turn ChatGPT from a content generator into a world-class sounding board.
AI is changing how we work. Don't let it change how you think. Protect the part that matters most.
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