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Archive

Dive into a collection of past posts and rediscover timeless content.

Marketing Team

+1

Help your team use AI with confidence

Jul 27, 2026

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1 min read

Help your team use AI with confidence

Smart marketers don’t introduce AI by giving their team access to every new tool. They build confidence around useful, familiar work.

AEO

Audit what ChatGPT says about your brand

Jul 26, 2026

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1 min read

Audit what ChatGPT says about your brand

Smart marketers don't assume AI understands their brand. They use AI to find the gaps before their customers do.

Learning

+1

Use ChatGPT to practice realistic marketing challenges

Jul 24, 2026

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1 min read

Use ChatGPT to practice realistic marketing challenges

Smart marketers don’t wait for real campaigns to test their thinking. They use practice briefs to build sharper judgment before the stakes are high.

Thinking Partner

+4

Use ChatGPT to build better marketing judgment

Jul 23, 2026

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1 min read

Use ChatGPT to build better marketing judgment

Smart marketers don’t use AI as a shortcut around judgment. They use it to practice the thinking that makes their judgment sharper.

Workflow

+1

Stop giving ChatGPT tasks. Give it the outcome

Jul 22, 2026

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1 min read

Stop giving ChatGPT tasks. Give it the outcome

Smart marketers don’t just tell AI what action to perform. They define the result they need and the boundaries it must work within.

Skills

Marketing Request Triage Skill
LockSimple

Jul 22, 2026

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3 min read

Marketing Request Triage Skill

Smart marketers don’t waste time working on vague requests. They use an AI system to turn them into clear briefs.

Data Analysis

Use ChatGPT to clean campaign data before you analyze it

Jul 21, 2026

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1 min read

Use ChatGPT to clean campaign data before you analyze it

Smart marketers don’t spend their best thinking time fixing column names and date formats. They use AI to prepare the data, then focus on what it means.

Learning

+2

How to become a better thinker

Jul 20, 2026

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2 min read

How to become a better thinker

Smart marketers don’t rely on inspiration for their best ideas. They use AI to build a system for capturing and developing their thinking.

Personal Development

Use ChatGPT to turn feedback into lessons

Jul 19, 2026

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1 min read

Use ChatGPT to turn feedback into lessons

Smart marketers don’t just make the requested changes. They use AI to turn feedback into a lesson they can apply to future work.

Campaigns

+1

Build your campaign strategy system
LockSimple

Jul 19, 2026

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7 min read

Build your campaign strategy system

Smart marketers don't jump from idea to execution. They turn rough opportunities into clear, defensible campaign strategies first.

Ninlil Wheeldon
Ninlil Wheeldon
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