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AI makes it easy to get to an answer quickly.
You can paste in a campaign brief, describe a problem, and receive a polished recommendation before you have properly considered the options yourself.
That can feel productive. But the first clear answer is not necessarily the best answer.
The value of AI is not that it lets marketers skip the work of deciding what to do. It is that it makes the decision process richer.
Before AI, exploring three genuinely different directions for a campaign could mean several meetings, a stack of research, and a lot of time staring at a blank document.
Now, you can ask ChatGPT to map the possible routes quickly, explain the trade-offs, identify the risks, and show you what evidence is missing.
That doesn’t remove the need for judgment. It gives your judgment more to work with.
Instead of asking, “What should we do?”, ask AI to help you see the different ways you could solve the problem.
One route might be faster but harder to differentiate. Another might have more upside but need proof you don’t have yet. A third might be less exciting, but more realistic given your budget, audience, or team capacity.
The important part is not asking ChatGPT to choose for you. It is using it to make the choice more visible.
Try this when you are planning a campaign, reviewing a strategy, or deciding where to put limited time and budget:
You are a senior marketing strategist.
Help me think through this marketing decision:
[Describe the problem, goal, audience, available resources, constraints, and any relevant research or performance data.]
Do not give me one recommendation immediately.
First, create three genuinely different strategic approaches to solving this problem. Each approach should take a different route, not simply use different tactics.
For each approach, explain:
- The core idea and target audience
- The expected upside
- The main downside or trade-off
- The biggest risks or assumptions
- The time, budget, and team resources required
- What would need to be true for this approach to work
- What evidence, research, or test would help us evaluate it
Then compare the three approaches in a table.
Finally, give a recommendation for which approach to explore first. Clearly separate:
1. What is supported by the information provided
2. What is an assumption
3. What needs to be validated before we decide
The point is not to think less. It is to make better decisions with more to work from.
Happy prompting!
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