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- Use ChatGPT to draft a churn-rescue sequence that feels human
Use ChatGPT to draft a churn-rescue sequence that feels human
Smart marketers don't send automated-sounding emails to save customers. They make it feel personal.
When a customer is slipping away, the last thing they want is a robotic "We miss you!" email blast.
Yet most reactivation sequences sound exactly like that.
The right message can bring customers back. The wrong one pushes them away for good.
Try this prompt:
You are a customer success manager writing a personal 3-email sequence to rescue churning customers.
Context: [e.g., "User hasn't logged in for 14 days" or "Cancelled subscription yesterday"]
Product/Service: [brief description]
Core value proposition: [main benefit]
Customer segment: [who they are]
Draft 3 plain-text emails that:
1. Sound like they're written by a real person, not marketing
2. Are brief (under 120 words each)
3. Focus on value, not guilt or desperation
4. Include conversation-starting subject lines
5. End with low-pressure, clear next steps
Email 1: Sent immediately after churn trigger
Email 2: Sent 3 days later
Email 3: Sent 7 days after initial trigger
For each email, include:
- Subject line
- Body text
- Signature
- Optional personalization variables where relevant [e.g., name, usage data, plan type]
Do not use:
- Exclamation points in subject lines
- "We miss you" language
- Generic platitudes about "valued customers"
- Multiple CTAs or long paragraphs
Remember, your goal isn't just to automate emails. It's to sound like you're not automated at all.
Happy prompting!