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Archive

Dive into a collection of past posts and rediscover timeless content.
Use ChatGPT to pressure-test your biggest decisions

Jun 16, 2026

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1 min read

Use ChatGPT to pressure-test your biggest decisions

Smart marketers don't commit to big decisions blind. They use AI to argue the other side first.

Use ChatGPT to run a weekly skills debrief

Jun 15, 2026

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1 min read

Use ChatGPT to run a weekly skills debrief

Smart marketers don't just stay busy. They use AI to check if they're actually getting better.

Use ChatGPT to build your own marketing advisory board

Jun 14, 2026

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1 min read

Use ChatGPT to build your own marketing advisory board

Smart marketers don't rely on one perspective. They use AI to stress-test ideas against the sharpest minds in marketing.

Lifecycle Marketing

+1

Use ChatGPT to find the gaps in your customer journey

Jun 12, 2026

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1 min read

Use ChatGPT to find the gaps in your customer journey

Smart marketers don't guess why their funnel is leaking. They use AI to find exactly where it's breaking down.

Data Analysis

+2

Use ChatGPT to find correlations across your marketing data

Jun 11, 2026

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1 min read

Use ChatGPT to find correlations across your marketing data

Smart marketers don't analyse channels in silos. They use AI to connect the dots across all their data at once.

Thinking Partner

+2

Use ChatGPT to simulate the outcome of a big strategic decision

Jun 10, 2026

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1 min read

Use ChatGPT to simulate the outcome of a big strategic decision

Smart marketers don't make major calls on gut feel. They use AI to attack their own ideas before the market does.

Competitors

+2

Use ChatGPT to find the positioning gap your competitors are ignoring

Jun 9, 2026

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1 min read

Use ChatGPT to find the positioning gap your competitors are ignoring

Smart marketers don't guess at their whitespace. They use AI to map the competitive landscape and find the angle nobody's claiming.

Productivity

Use ChatGPT to rewrite your task list into clear actions

Jun 8, 2026

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1 min read

Use ChatGPT to rewrite your task list into clear actions

Smart marketers don't let vague tasks sit on a list for weeks. They use AI to turn fuzzy to-dos into actions they can actually start.

Briefing

+3

Use ChatGPT to turn any industry report into a 3-point CEO briefing

Jun 7, 2026

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1 min read

Use ChatGPT to turn any industry report into a 3-point CEO briefing

Smart marketers don't wade through 40-page reports. They use AI to pull out what actually matters in minutes.

Consumer Insights

+1

Use ChatGPT to build your customer persona from real data

Jun 5, 2026

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1 min read

Use ChatGPT to build your customer persona from real data

Smart marketers don't build personas from assumptions. They use AI to extract them from what customers actually say.

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