Strategy
Learning
+2
Jul 20, 2026
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2 min read
How to become a better thinker
Smart marketers don’t rely on inspiration for their best ideas. They use AI to build a system for capturing and developing their thinking.
Strategy
+2
Jul 15, 2026
•
1 min read
Use ChatGPT to build a product launch plan
Smart marketers don’t start a launch with a list of random tasks. They use AI to turn the product, audience, and goal into a clear plan.
Learning
+2
Jul 13, 2026
•
1 min read
Use ChatGPT to build your marketing intuition
Smart marketers don't just use AI to create marketing. They use it to sharpen their judgment.
Branding
+2
Jul 12, 2026
•
1 min read
Use ChatGPT to write a brand messaging hierarchy in an afternoon
Smart marketers don't spend a day in a workshop to define what their brand says. They use AI to build a messaging hierarchy that would usually take a consultant a week.
Strategy
+1
Jul 6, 2026
•
1 min read
Use ChatGPT to become a better strategist
Smart marketers don't wait for better ideas. They build systems that improve their thinking.
Strategy
+2
Jul 5, 2026
•
1 min read
Use ChatGPT to assess your goals and build an end-of-year plan
Smart marketers don't wait until December to realize they missed their goals. They use AI to course-correct while there's still time.
Branding
+2
Jun 30, 2026
•
1 min read
Use ChatGPT to sharpen your value proposition
Smart marketers don't keep tweaking campaigns when conversion is low. They use AI to pressure-test the offer first.
Briefing
+1
Jun 25, 2026
•
1 min read
Use ChatGPT to build an experiment brief
Smart marketers don't jump straight into experiments. They use AI to define the hypothesis before they test it.
