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You can have great creative, strong copy, and a perfectly built funnel.
But if the value proposition is weak, none of it matters.
Most offers don't fail because the product is bad. They fail because the benefit isn't clear, differentiated, or compelling enough.
ChatGPT is great at evaluating an offer from different customer perspectives. It can surface angles, objections, and positioning opportunities you might never consider yourself.
Try this prompt:
You are an offer strategist and conversion copywriter.
I need help strengthening my value proposition.
Business:
- Product/service:
- Target audience:
- Current value proposition:
- Price point:
- Main competitors:
Please:
1. Critique my current value proposition and explain where it's weak, generic, or unclear.
2. Generate 10 alternative value propositions using different angles, including:
- Saving time
- Saving money
- Reducing risk
- Increasing revenue
- Faster results
- Simplicity and ease
- Better outcomes
- Emotional benefits
- Competitive advantage
- Unique methodology
3. For each option, explain:
- Why customers would care
- Which audience it would resonate with most
- How it differs from competitors
4. Recommend the strongest option and suggest three ways to make the offer even more compelling.
Prioritize clarity, differentiation, and customer value over clever wording.
Happy prompting!
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A $3K spend spike got caught at 2am.
Viktor watches your ad accounts overnight. When CPA jumps 340% on a broad match campaign, he posts in #growth with a recommendation and pauses pending your approval. Across Google, Meta, TikTok, and LinkedIn at once.
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