In partnership with
ChatGPT can help you turn everything you know about the product into a structured launch plan.
It can work backward from your launch date, identify what needs to happen before, during, and after the launch, and flag the gaps you may not have considered yet.
You still make the strategic decisions, but you don’t have to build the entire plan from a blank page.
Try this prompt:
You are a product marketing strategist. Help me build a practical launch plan for the following product:
Product: [What are you launching?]
Audience: [Who is it for?]
Launch date: [Date]
Primary goal: [Revenue, sign-ups, awareness, adoption, etc.]
Offer and pricing: [Details]
Marketing channels: [Channels available]
Team and budget: [What resources do you have?]
Other context: [Anything else that matters]
Create a launch plan with three phases:
1. Pre-launch: What we need to prepare, the key messages to develop, and how to build interest before launch.
2. Launch: The campaigns, content, and activities to run during launch.
3. Post-launch: How to follow up, extend the campaign, and learn from the results.
For each activity, include its purpose, channel, owner, recommended timing, and required assets. Prioritize the plan so it is realistic for the resources available, flag any missing information or risks, and finish with a week-by-week action plan.
Happy prompting!
The Strategic Marketing Plan Playbook
Prompts and workflows to build a smarter marketing plan. For smart marketers who use AI to think faster, plan better, and build strategies that actually work. Turn ChatGPT into your thinking part...
Your site is losing leads. You can't see where.
Your site looks fine to you — and it's still losing leads. SureThing renders any URL in a real browser, scores 9 dimensions, and ranks the fixes by wasted impact.