Prompting

Workflows

Aug 14, 2026

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1 min read

Stop treating AI like an intern

Smart marketers don’t give ChatGPT a list of tiny tasks. They give it a real piece of work to move forward.

Ideas

Use ChatGPT to define what you want to build

Jul 30, 2026

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1 min read

Use ChatGPT to define what you want to build

Smart marketers don’t go from a rough idea straight to the build. They use AI to turn the idea into clear requirements first.

Prompting

Build your AI context library before you need it

Jul 29, 2026

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1 min read

Build your AI context library before you need it

Smart marketers don’t rebuild the company brief every time they use AI. They create a reliable source of context the whole team can use.

Workflow

Stop giving ChatGPT tasks. Give it the outcome

Jul 22, 2026

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1 min read

Stop giving ChatGPT tasks. Give it the outcome

Smart marketers don’t just tell AI what action to perform. They define the result they need and the boundaries it must work within.

Workflows

Why most marketers never get beyond "using” ChatGPT

Jul 8, 2026

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1 min read

Why most marketers never get beyond "using” ChatGPT

Smart marketers don't just use ChatGPT. They change the way work flows through their business.

Briefing

Use ChatGPT to sharpen your thinking before you write

May 28, 2026

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1 min read

Use ChatGPT to sharpen your thinking before you write

Smart marketers don't blame the output. They fix the input.

Prompting

Use ChatGPT to get better outputs by defining "good" first

May 27, 2026

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1 min read

Use ChatGPT to get better outputs by defining "good" first

Smart marketers don't tweak AI outputs endlessly. They use AI to define what good looks like first.

Prompting

The 5-minute prep that improves every ChatGPT prompt

Sep 24, 2025

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2 min read

The 5-minute prep that improves every ChatGPT prompt

Smart marketers don't chase perfect prompts. They prep their inputs.

Prompting

Use ChatGPT to brief your way to better prompts

Sep 19, 2025

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2 min read

Use ChatGPT to brief your way to better prompts

Smart marketers know great work starts with great briefs. The same rule applies to AI.

Prompting

Sep 11, 2025

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2 min read

The Two-Speed Prompting Model

Smart marketers don't overthink every prompt. They switch between fast and structured based on what the task demands.

Prompting

Stop treating AI like an intern

Use ChatGPT to define what you want to build

Build your AI context library before you need it

Stop giving ChatGPT tasks. Give it the outcome

Why most marketers never get beyond "using” ChatGPT

Use ChatGPT to sharpen your thinking before you write

Use ChatGPT to get better outputs by defining "good" first

The 5-minute prep that improves every ChatGPT prompt

Use ChatGPT to brief your way to better prompts

The Two-Speed Prompting Model

The ChatGPT Marketer