Most people jump straight into ChatGPT and wonder why the output feels generic or off-target.
The issue isn't your prompting skills. It's that AI can only work with what you give it.
Five minutes of setup before you prompt will double your results every time.
Before prompting, gather these 4 inputs:
GOAL: What specific output do I need? (email, strategy, analysis, etc.)
CONTEXT: What should ChatGPT know?
Target audience details
Key constraints or requirements
Relevant background info or examples
FORMAT: How should this look?
Length (word count, bullet points, etc.)
Style/tone needed
Structure preferences
SUCCESS CRITERIA: What makes this usable?
Must include specific elements
Should avoid certain things
Ready to use without major edits
Then use this prompt structure:
You are my [role]. I need help creating [specific deliverable].
Context: [paste your background info, audience details, examples]
Output should be [format, length, style requirements].
Make sure it [your success criteria].
Better inputs = better outputs. Every time.
Happy prompting!
P.S. Want to learn how to use ChatGPT as your full marketing team? Get the playbook here →
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