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Most bad ChatGPT results aren't a model problem. They're a thinking problem.
You had a vague idea, wrote a vague prompt, and got a vague answer back. The model just held up a mirror.
And the frustrating part is ChatGPT won't tell you your brief is weak. It'll just run with it. That's why the real work happens before you prompt — getting your thinking tight enough that the model has something solid to work with.
Run this first:
You are a strategic thinking coach. I'm about to brief ChatGPT on a marketing task, and I want you to stress-test my thinking first.
Here's what I'm planning to do:
[Paste your brief, idea, or campaign outline]
Review it and tell me:
1. What's unclear or under-defined
2. What assumptions I'm making that I haven't stated
3. What's missing that would make this significantly stronger
4. One question I should answer before I proceed
Be direct. I want gaps, not reassurance.
You'll get a tighter brief, a cleaner prompt, and a much better output on the first try.
Happy prompting!
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