Archive

Dive into a collection of past posts and rediscover timeless content.

Learning

Use ChatGPT to get up to speed on any topic

Jun 28, 2026

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1 min read

Use ChatGPT to get up to speed on any topic

Smart marketers don't spend hours researching new topics. They use AI to build a personalized crash course.

Copywriting

Use ChatGPT to generate and rank headline ideas

Jun 26, 2026

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1 min read

Use ChatGPT to generate and rank headline ideas

Smart marketers don't settle for the first headline. They use AI to explore dozens before choosing one.

Briefing

Use ChatGPT to build an experiment brief

Jun 25, 2026

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1 min read

Use ChatGPT to build an experiment brief

Smart marketers don't jump straight into experiments. They use AI to define the hypothesis before they test it.

Campaigns

Use ChatGPT to run a "what would make this fail?" exercise

Jun 24, 2026

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1 min read

Use ChatGPT to run a "what would make this fail?" exercise

Smart marketers don't just plan for success. They use AI to plan for failure too.

Strategy

Jun 23, 2026

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1 min read

Use ChatGPT to translate company strategy into marketing strategy

Smart marketers don't treat marketing strategy as a separate exercise. They use AI to turn business goals into marketing priorities.

How to replace 80% of your marketing workflow with AI

Jun 23, 2026

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3 min read

How to replace 80% of your marketing workflow with AI

Smart marketers don't try to automate everything. They automate what's repeatable and keep the rest human.

Consumer Insights

Use ChatGPT to write a board-ready quarterly report

Jun 21, 2026

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1 min read

Use ChatGPT to write a board-ready quarterly report

Smart marketers don't hand the board a metrics dump. They use AI to turn it into a story.

Website

Jun 19, 2026

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1 min read

Use ChatGPT to see if a stranger would understand your website

Smart marketers don't assume their copy is clear. They use AI to find the parts that confuse readers.

Briefing

Use ChatGPT to write the brief your client should have given you

Jun 18, 2026

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1 min read

Use ChatGPT to write the brief your client should have given you

Smart marketers don't wait for perfect instructions. They use AI to build the brief themselves.

Data Analysis

Use ChatGPT to spot hidden patterns in your marketing data

Jun 17, 2026

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1 min read

Use ChatGPT to spot hidden patterns in your marketing data

Smart marketers don't analyse data in silos. They use AI to connect all of it at once.

Archive

Dive into a collection of past posts and rediscover timeless content.

Use ChatGPT to get up to speed on any topic

Use ChatGPT to generate and rank headline ideas

Use ChatGPT to build an experiment brief

Use ChatGPT to run a "what would make this fail?" exercise

Use ChatGPT to translate company strategy into marketing strategy

How to replace 80% of your marketing workflow with AI

Use ChatGPT to write a board-ready quarterly report

Use ChatGPT to see if a stranger would understand your website

Use ChatGPT to write the brief your client should have given you

Use ChatGPT to spot hidden patterns in your marketing data

The ChatGPT Marketer