More people are discovering brands by asking ChatGPT instead of Google. That means it's worth knowing what ChatGPT actually believes about your business.
The goal isn't to make ChatGPT say exactly what you want. It's to check whether it understands who you are, what you do, who you're for, and where the gaps are. Those gaps often point to missing content, weak positioning, or a lack of third-party mentions.
Try this prompt:
Note: Open a new chat in an incognito/private window so ChatGPT relies on its existing knowledge of your brand, not your previous conversations.
You are a brand strategist.
I want to audit what ChatGPT currently understands about my brand.
My brand:
- Brand name: [Brand]
- Website: [URL]
Based only on your existing knowledge of my brand, answer the following:
1. How would you describe my brand in one paragraph?
2. Who do you believe my target audience is?
3. What products or services do you think I offer?
4. What topics or categories do you associate with my brand?
5. Who do you see as my main competitors?
6. What information are you uncertain about or unable to confidently answer?
7. What misconceptions or inaccuracies might someone have based on the available information?
8. Based on these gaps, what content, PR, partnerships, or website improvements would help strengthen my brand's representation in AI systems?
Finally, score my brand's representation out of 10 and explain the biggest opportunities to improve it.
If ChatGPT can't confidently explain your brand, that's useful feedback. It's a roadmap for what your marketing needs to make clearer.
Happy prompting!
Your customers are already asking ChatGPT who to buy from, and it's handing them a shortlist. 44% of buyers now prefer AI search over Google for purchase decisions.
Omni Eclipse is running a free live session on Thursday 30 July: how to get ChatGPT recommending your business instead of your competitor. Save your seat