Here's the thing most marketers miss: your strategy keeps changing because your positioning was never clear.
Every pivot feels like progress. You're "testing" new angles, "refining" your messaging, "exploring" different channels. But constant iteration isn't agility; it's confusion dressed up as strategy.
Unclear positioning creates strategy churn. You can't build on shifting ground.
When your positioning is vague, everything downstream becomes a debate. Which audience segment? What messaging angle? Which channels matter? You're not making strategic decisions — you're guessing, then second-guessing.
This is where most marketers get stuck. They jump straight to tactics because tactics feel productive. But tactics without clear positioning just multiply the chaos.
The fix isn't another brainstorm. It's pressure-testing what you already think you know.
Try this prompt:
You are a strategic marketing advisor. I need you to stress-test my positioning to see if it's clear enough to build a strategy around.
Current positioning:
- Target audience: [who you're trying to reach]
- Core value proposition: [what you offer and why it matters]
- Key differentiator: [what makes you different]
Run this test:
1. CLARITY CHECK
- Can you restate my positioning in one sentence without losing meaning?
- Does it clearly define who it's for and who it's not for?
2. DECISION FILTER
- If I had to choose between two marketing tactics, could this positioning tell me which one fits better?
- Does it give me a clear "yes" or "no" on content topics, channels, and campaigns?
3. RED FLAGS
- What's vague or generic?
- Where would a competitor say the exact same thing?
- What questions does this positioning leave unanswered?
Be direct. If my positioning is too broad or unclear to build strategy around, tell me exactly what needs sharpening.
Clear positioning ends the loop. Everything else gets easier.
Happy prompting!
P.S. My Free 5-Day ChatGPT Marketing Challenge will take you through developing a strategy from research & locking down your positioning, through to an exec-ready presentation. Join now →
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