For years, specialization was the safe play. Be the "ads expert" or the "SEO guru." But AI changed the economics. Now, one AI-enabled generalist can do work that used to require three specialists.
The marketers thriving today aren't deepening their silos. They're using AI to stretch sideways, picking up adjacent skills and managing across channels.
Try this prompt:
You are my AI marketing strategist. Help me expand my skillset strategically.
My core expertise: [e.g., "paid advertising and conversion optimization"]
Adjacent areas I want to cover: [e.g., "content strategy, email marketing, basic SEO"]
For each adjacent area:
1. List the 3-4 key tasks I need to handle
2. Give me specific ChatGPT prompts to execute those tasks effectively
3. Show how to connect this area back to my core strength
Goal: Build a skill map where AI fills execution gaps while I focus on strategy and judgment.
Make this practical — I want workflows I can start using this week.
This will give you a roadmap to become the AI-enabled generalist that businesses actually want to hire.
This shift from specialist to generalist is reshaping entire marketing careers. The full deep-dive on the Age Of The Generalist is inside the Quarterly Playbook. Get your copy now →
Happy prompting!
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