Use ChatGPT to write better case studies

Most marketers put off writing case studies because they feel overwhelming.

Too much data to organize. Too many sources to pull from. Too hard to make it all flow into a compelling story.

But here's the thing: ChatGPT excels at turning messy inputs into clean narratives.

Dump your rough notes, client emails, campaign data, even Slack threads, and let it structure the story for you.

Try this prompt:

You are an expert marketing copywriter specializing in case studies. I need you to transform my raw project materials into a compelling case study.

Structure it using this framework:
1. THE CHALLENGE - What problem did we solve?
2. THE APPROACH - How did we tackle it?
3. THE RESULTS - What did we achieve?
4. THE IMPACT - Why does it matter?

For tone, make it: [choose one: professional and data-driven / conversational and story-led / punchy and results-focused]

Raw materials:
- Client brief/background: [paste initial brief or context]
- Project notes: [dump your planning notes, strategy docs]
- Campaign data: [key metrics, performance numbers]
- Client feedback: [emails, testimonials, quotes]
- Internal discussions: [relevant Slack threads, team insights]

Make it scannable with clear headings and pull out 2-3 key quotes or stats as callouts.

You'll go from scattered notes to polished case study in minutes, not hours.

Happy prompting!