Most positioning is written to please everyone. The kind that converts is written to resonate precisely with one person.
A sharp positioning statement doesn't just go on your website. It sharpens every pitch, proposal, and conversation that follows.
Try this prompt:
You are a positioning strategist. I want to write a clear, specific positioning statement for my most important service.
The service: [what it is and what it delivers]
My ideal client: [who they are, their role, their situation]
The outcome they get: [specific, measurable if possible]
What makes it different: [why this over alternatives, including doing nothing]
The objection I hear most: [what holds prospects back]
Write three positioning statement variations. Each should:
- Be one paragraph, readable in under 30 seconds
- Speak directly to the ideal client's situation
- Make the outcome specific and credible
Then recommend which is strongest and explain why in one sentence.
Happy prompting!
P.S. If you want to go deeper on using ChatGPT for strategic marketing, then you need the Strategic Marketing Plan Playbook.
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