A brand messaging hierarchy is the foundation most marketing skips. It defines your core positioning, the messages that matter to each audience, what you stand for and what you don't, and the language that holds it all together. Without it, every campaign starts from scratch. With it, every brief writes itself.
Most teams either don't have one or have one buried in a slide deck nobody opens. Building one with ChatGPT takes an afternoon and a clear-headed input session. What you put in is what you get out, so be specific.
Try this prompt:
You are a brand strategist with 15 years of experience building messaging frameworks for B2B and B2C brands. I want to build a complete brand messaging hierarchy I can use to align all our marketing.
About my brand:
- What we do: [description]
- Who we serve: [target audience, be specific]
- What problem we solve: [the real pain, not the polished version]
- How we are different from competitors: [honest assessment]
- Our personality: [3-5 words that describe how we show up]
- What we never want to sound like: [2-3 descriptors]
Build a messaging hierarchy that includes:
1. Brand positioning statement, one sentence that defines who we are, who we serve, and why we win
2. Core value proposition, what we deliver in plain language
3. Three audience-specific messages, each tailored to a distinct segment: [list your segments]
4. Supporting proof points, 3-5 facts, outcomes, or reasons to believe
5. Tone of voice guide, 4 principles with a do/don't example for each
6. Words we own, 5-8 terms or phrases that are distinctly ours
7. Words we avoid and why
Happy prompting!
---
Want the full ChatGPT Marketer system, not just one playbook?
The Complete Product Bundle gives you every core product in one place. Strategy, planning, copy, and execution. Built to help you think better, move faster, and stop starting from scratch.
---