Most copy makes perfect sense to you because you live and breathe your business. But to a new customer, it's full of gaps that kill conversions.
ChatGPT can be your "fresh eyes" reviewer, spotting where your writing assumes too much insider knowledge.
Try this prompt:
You are a copy editor helping me identify assumptions in my marketing copy.
Review the text below and flag any sentences or phrases that only make sense if the reader already knows my product, industry, or brand.
For each flagged section:
1. Explain what assumption is being made
2. Suggest a clearer rewrite that works for both insiders and first-time readers
Then run a final check: "If I were a new customer visiting this page for the first time, what would still confuse me?"
Copy to review:
[PASTE YOUR DRAFT COPY HERE]
Focus on clarity over cleverness. Make it accessible to someone who's never heard of us.
You'll spot the gaps that turn curious visitors into confused bounces.
Happy prompting!
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