Most buyer personas end up as one-page documents that sit in your marketing folder, forgotten.
But your persona should be working for you, not collecting digital dust.
Feed it to ChatGPT and watch it generate content ideas that actually connect with your audience.
Try this prompt:
You are a senior content strategist.
Here is my buyer persona:
[Paste your persona details here]
Generate 5 fresh content hooks that would resonate with this persona right now.
For each hook:
- Make it timely and specific to their current challenges
- Connect directly to their pain points or goals
- Phrase it as a ready-to-use headline or campaign angle
- Include the emotional trigger that makes them care
Format: Hook + why it works for this persona (one line explanation)
You'll get hooks that feel like you've been reading your customer's mind.
Happy prompting!
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