Most ideas die because they stay vague. "Let's launch a referral program" sounds good until you try to brief it. Then you realize nobody knows what it actually means.
ChatGPT can force the clarity you need, before you waste time building something fuzzy.
Here's the workflow:
First, let ChatGPT clarify your idea
Use this prompt:
You are a strategic advisor helping me refine a rough marketing idea.
I'll share a vague concept. Your job is to ask me 5-7 clarifying questions that force me to think through:
- Who this is really for (specific audience)
- Why we're doing it (business goal, not activity)
- What format or approach makes sense
- How we'd measure success
- What constraints or risks exist
Here's my idea:
[PASTE YOUR ROUGH IDEA]
Ask one question at a time. Keep questions sharp and direct.
Answer the questions as they come. If you don't know, say so — that's useful intel.
Then turn it into a one-pager
Once you've answered, follow up with this prompt:
Based on our conversation, create a simple one-pager that includes:
- Concept (1-2 sentences)
- Target audience (specific profile)
- Objective (business outcome, not activity)
- Format or approach (high-level)
- Success criteria (2-3 metrics)
- Next steps (3 immediate actions)
Keep it under 200 words. Make it clear enough that someone else could run with it.
Now you've got a concept that's actually defined, not just a one-liner that sounds good in a meeting.
Happy prompting!
P.S. Want to turn your idea into a complete strategy? Join my 5-Day ChatGPT Marketing Challenge →
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