Most marketing goals sound ambitious but mean nothing.
"Grow the brand." "Do more content." "Improve engagement."
These aren't priorities, they're wishes. And wishes don't ship.
ChatGPT can act as your forcing function. It challenges vague goals, exposes trade-offs, and translates ambition into a short list of ranked, defensible priorities you can actually execute.
Try this prompt:
You are my marketing strategy assistant. I'm going to give you a set of vague or high-level marketing goals.
Your job is to:
1. Challenge the goals where they're unclear, unrealistic, or unfocused
2. Ask clarifying questions only where necessary
3. Translate each goal into:
– A clear outcome
– A concrete metric
– A realistic time horizon
4. Identify the top 3 priorities that matter most right now
5. Explicitly call out what should NOT be a priority and why
Context:
– Business model: [B2B, B2C, SaaS, service, etc.]
– Primary growth lever: [e.g. email, SEO, paid, sales-led]
– Current constraints: [time, budget, team size]
– Rough goals (even if messy): [PASTE GOALS HERE]
Happy prompting!
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