One strong case study can power your homepage, sales deck, email nurture, LinkedIn, and objection handling, but only if you know how to pull it apart.
Here's the 2-step workflow:
Step 1: Extract the core proof
Paste your full case study with this prompt:
You are a B2B conversion strategist. Read this case study and extract:
- Core problem the customer had
- Specific actions taken to solve it
- Measurable results achieved
- What made this outcome unique
- The strongest quote or proof point
Be specific. Use exact numbers and language from the source.
[PASTE CASE STUDY HERE]
Step 2: Build your five assets
Run each prompt separately:
1. Homepage proof section
Using the proof points above, write a homepage proof section with:
- A tight headline
- 3 outcome-driven bullets
- One highlighted metric
- A short credibility paragraph
2. Sales deck slide
Using the proof points above, write a sales deck slide with:
- A slide headline
- Problem → solution → result breakdown
- Key metric emphasis
- 2-3 supporting bullets
3. Email
Using the proof points above, write a marketing email with:
- 3 subject line options
- Short narrative arc
- Clear result callout
- Soft CTA toward next step
4. LinkedIn post
Using the proof points above, write a LinkedIn post with:
- A strong hook
- Clear problem statement
- Outcome with numbers
- 1-2 takeaway lessons
5. Objection handler
Using the proof points above, write a response to the objection "Will this work for us?" using:
- The case study as evidence
- Specific numbers
- A clear, confident close
Happy prompting!
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