You've got 200 keywords from your research tool.
Now what?
Most marketers spend hours manually sorting keywords, guessing at search intent, and trying to figure out which topics actually matter.
ChatGPT can do this in minutes.
Here's the workflow:
Step 1 — Analyze and cluster your keywords
You are a senior SEO content strategist. Analyze this keyword list and organize it into topic clusters based on search intent and relevance.
For each cluster:
- List the primary keyword and supporting keywords
- Identify the search intent (informational, transactional, commercial, navigational)
- Estimate content opportunity (high, medium, low) based on search volume and business relevance
- Suggest the strongest content angle for this cluster
Keywords:
[PASTE YOUR KEYWORD LIST HERE]
Rank the clusters by potential impact for a content strategy.Step 2 — Create your content brief
Pick your top cluster and use this prompt:
You are a content strategist. Create a detailed content brief for the keyword cluster: [INSERT TOP CLUSTER]
Include:
1. CONTENT OUTLINE
- Compelling headline options (3-5)
- Introduction hook
- H2 and H3 structure with bullet points for each section
- Conclusion with clear takeaway
2. STRATEGIC DETAILS
- Recommended word count
- Primary keyword and 3-5 supporting keywords to target
- Internal linking opportunities
- Call-to-action suggestions
3. CONTENT ANGLE
- Unique angle that differentiates from competitors
- Key pain points to address
- Value proposition for readers
Target keywords: [INSERT CLUSTER KEYWORDS]
Business context: [INSERT YOUR PRODUCT/SERVICE]Tip: you can then give the brief to a copywriter or to ChatGPT to write the actual content.
Now you've got a strategic brief that's ready for writers, not just a pile of keywords.
Happy prompting!
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Before you go…
The Smart Marketer's AI-Powered Brand Strategy Kit is here!
It's a complete kit of tools designed to help you define your brand voice, sharpen your positioning, and create messaging that actually stands out... powered by ChatGPT.
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