You've got hundreds of reviews, survey responses, and customer comments. Most of it just sits there.
Meanwhile, your messaging feels generic because you're guessing what customers actually care about.
Try this workflow:
Step 1 — Extract the core insights
You are a customer insights analyst.
Analyze this feedback and identify:
1. Top 5 customer pain points (what frustrates them most)
2. Top 5 customer goals (what they're trying to achieve)
Present as two clear lists with brief explanations.
Feedback:
[PASTE YOUR REVIEWS, SURVEY RESPONSES, OR COMMENTS HERE]
Step 2 — Find the themes
Now cluster these pains and goals into 3-4 key themes.
For each theme, provide:
- Theme name
- What it reveals about my audience
- One messaging opportunity I should consider
Make this actionable for marketing strategy.
Step 3 — Build your persona
Turn these insights into a customer persona draft including:
- Core pain points and goals
- Language they actually use
- 3 messaging angles that would resonate
Focus on what matters for marketing decisions.
You'll have clear audience insights that actually inform your content, messaging, and positioning.
Happy prompting!
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