Use ChatGPT to turn customer reviews into audience insights

Smart marketers don't let feedback pile up in spreadsheets. They use AI to extract the gold in 10 minutes.

November 06, 2025

You've got hundreds of reviews, survey responses, and customer comments. Most of it just sits there.

Meanwhile, your messaging feels generic because you're guessing what customers actually care about.

Try this workflow:

Step 1 — Extract the core insights

You are a customer insights analyst. 

Analyze this feedback and identify:
1. Top 5 customer pain points (what frustrates them most)
2. Top 5 customer goals (what they're trying to achieve)

Present as two clear lists with brief explanations.

Feedback:
[PASTE YOUR REVIEWS, SURVEY RESPONSES, OR COMMENTS HERE]

Step 2 — Find the themes

Now cluster these pains and goals into 3-4 key themes. 

For each theme, provide:
- Theme name
- What it reveals about my audience
- One messaging opportunity I should consider

Make this actionable for marketing strategy.

Step 3 — Build your persona

Turn these insights into a customer persona draft including:
- Core pain points and goals
- Language they actually use
- 3 messaging angles that would resonate

Focus on what matters for marketing decisions.

You'll have clear audience insights that actually inform your content, messaging, and positioning.

Happy prompting!

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Use ChatGPT to turn customer reviews into audience insights

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