Complaints aren't just support tickets. They're unfiltered customer language, and that language belongs in your campaigns.
Step 1: Extract the insight
Paste in support tickets, reviews, or social feedback and run this prompt:
You are a marketing strategist. I'm going to give you a set of customer complaints. For each one, identify:
1. The core underlying frustration (in plain terms)
2. The emotional trigger behind the complaint
3. The real expectation the customer had that wasn't met
4. A potential campaign angle that addresses or reframes this insight
Complaints:
[paste your complaints here]
Be specific. Don't generalise. Surface patterns where you see them.
Step 2: Build the campaign
Take the strongest insight from Step 1 and run this:
You are a creative strategist.
Based on this customer insight:
[paste insight]
Give me:
1. A core campaign message that speaks directly to this frustration
2. Three potential campaign hooks (headlines or ad openers)
3. A landing page or ad angle that reframes the complaint as a reason to trust us
Keep it honest, specific, and grounded in what customers actually said.
Happy prompting!
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