Most post-mortems end up in a folder somewhere, never to be seen again.
You discuss what went wrong, nod along, then make the same errors next quarter.
Instead of letting lessons disappear, turn your debrief into a reusable playbook that actually prevents future mistakes.
Try this prompt:
You are a strategic marketing consultant. Take this campaign post-mortem and turn it into an actionable playbook for future campaigns.
Campaign debrief:
[ATTACH OR PASTE YOUR POST-MORTEM NOTES HERE]
Create:
1. KEY LESSONS LEARNED
- 3-5 critical insights from this campaign
- What worked and why
- What failed and the root causes
2. FUTURE CAMPAIGN PLAYBOOK
- Pre-launch checklist based on these lessons
- Decision points to validate before moving forward
- Warning signs to watch for during execution
3. COMMON PITFALLS TO AVOID
- Specific mistakes to never repeat
- Early warning signals for each pitfall
- Quick fixes when these issues arise
Format this as a step-by-step guide that any marketer on my team can follow.
Now your post-mortem becomes a strategic asset instead of just another meeting recap.
Happy prompting!
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