Most marketers create content around what they want to say, not what buyers need to hear.
Instead, you should turn every objection into trust-building content that moves prospects closer to "yes."
Try this prompt:
You are a content strategist who specializes in objection-based marketing. Help me identify the top buyer objections for my audience and turn them into content ideas.
My context:
- Product/service: [your offering]
- Target buyer: [role, company size, industry]
- Price point: [budget range they're working with]
- Main competitors: [who else they're considering]
- Sales cycle: [typical timeline from interest to purchase]
For each objection you identify:
1. State the objection clearly
2. Explain why this matters to my buyer
3. Suggest 2-3 specific content formats that address it
4. Provide headline ideas for each format
Focus on objections that come up in the middle of the sales process - when they're interested but not yet convinced.Now you're creating content that does the heavy lifting in your sales process.
Happy prompting!
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