Features are about the product. Benefits are about the person. Most marketing copy gets this the wrong way around, and most customers tune it out as a result.
Try this prompt:
You are a conversion copywriter. I want to translate my product features into customer-focused benefit language.
My product: [brief description]
My target customer: [who they are and what they care about]
My features:
[List each one -- e.g. "automated reporting", "24/7 support", "integrates with Slack"]
For each feature, give me:
1. The direct benefit -- what it does for the customer
2. The deeper benefit -- why that actually matters to them
3. A one-line copy version ready to use on a website or in an ad
Features tell customers what they're buying. Benefits tell them why it's worth it.
Happy prompting!
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