Most teams spend January reviewing last year's numbers, then file the report and start fresh with the same tactics.
That's backwards.
Your performance data is a map of what actually worked. Use it to decide where to focus, what to kill, and what deserves more budget.
Try this prompt:
You are a strategic performance analyst. I need you to turn last year's marketing data into clear strategic inputs for next year.
Review this performance data and identify:
1. What actually drove results (not just what looked busy)
2. Where we wasted effort or budget
3. Patterns or trends we should act on
4. Strategic bets for next year based on what worked
Performance data:
- Channels: [list channels with spend and results]
- Top campaigns: [campaign names, KPIs, outcomes]
- Key metrics: [leads, conversions, CAC, ROI by channel]
- What we tried that failed: [experiments or tactics that didn't work]
For each insight, include:
- The finding (what the data shows)
- Why it matters (strategic implication)
- Recommended action (double down, cut, test, refine)
Rank recommendations by potential impact. Keep it actionable — I need decisions, not summaries.
Happy prompting!
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