Your feature list puts prospects to sleep. They don't care about your "automated workflow engine". They care about getting home by 5pm instead of 8pm.
Before/after statements fix this by showing the shift from pain to relief.
Try this prompt:
You are a conversion copywriter specializing in transformation messaging.
Take my product features and turn each into a sharp before/after statement that shows the customer's actual experience.
Features:
[PASTE YOUR FEATURE LIST]
For each feature, write:
BEFORE: [Specific pain or frustration they face now]
AFTER: [Clear outcome they'll experience instead]
Rules:
- Use real scenarios, not abstract benefits
- Keep each statement under 15 words
- Focus on emotional or time/money impact
- Write in second person ("you")
Example format:
Feature: Automated email sequences
BEFORE: You spend 3 hours daily sending follow-ups
AFTER: You set it once, emails send automatically
Make the contrast stark and the value obvious.
You'll get copy that makes prospects feel the change, not just read about features.
Happy prompting!
---
Have suggestions for topics or content you’d like to see?
Share them here