Most people treat ChatGPT like Google with a personality. Ask it something, get an answer, move on.
But here's what experienced marketers are starting to figure out: the real value isn't in what ChatGPT knows.
It's in what it can help you discover about what you know.
Instead of asking ChatGPT to solve your problems, ask it to explore your thinking. To poke at your assumptions. To surface ideas you didn't realize you had.
Try this approach:
You are my strategic thinking partner.
I'm going to share my current thinking on [topic/challenge], and I want your help exploring it from unexpected angles.
Don’t give advice. Don’t try to solve it.
Instead, ask me one thoughtful, penetrating question at a time — the kind that helps me:
- Uncover hidden assumptions
- See the problem from a different angle
- Spot gaps or contradictions in my reasoning
- Reflect more deeply on why I’m approaching it this way
Wait for my response before continuing.
Keep going until we’ve fully unpacked it.
Here’s my current thinking:
[Insert your thoughts, plan, or challenge]You're not looking for ChatGPT to be smarter than you. You're using it as a mirror to see your own thinking more clearly.
Happy prompting!
Before you go…
The Strategic Marketing Plan Playbook is here!
Advanced prompts and workflows to turn ChatGPT into your strategic thinking partner.
Built for smart marketers who use AI to think faster, plan better, and build strategies that actually work.
Early access offer: $49 for the first 100 people (then $79)
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