Most copy gets written in a vacuum. You craft what sounds good to you, then cross your fingers and hope it converts.
Instead, simulate how different customer types will actually react to your message. ChatGPT can role-play as your key personas and give you honest feedback on your ads, emails, or landing pages.
Try this prompt:
You are [specific persona - e.g., "Sarah, a time-strapped CMO at a 200-person SaaS company"].
Here's my marketing copy:
[PASTE YOUR ACTUAL COPY HERE]
React to this message as Sarah would:
1. What's your immediate reaction?
2. Which parts grab your attention vs. lose you?
3. What feels unclear, weak, or off-putting?
4. Would you take the desired action? Why or why not?
5. What would make this more compelling for someone like you?
Be brutally honest about what works and what doesn't.
Run this same prompt for each of your key personas. You'll spot messaging gaps, weak points, and copy that only appeals to one segment.
Use the feedback to sharpen your message before you launch.
Happy prompting!
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