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Most great ads work because of psychology, not budget. There's a reason an Apple ad makes you feel something even if you weren't planning to buy anything. The hook, the emotion, the unspoken belief it taps into; that's the real craft.
Here’s how ChatGPT can help…
Step 1: Break down what makes it work
You are a marketing strategist and consumer psychologist.
Analyse this ad/campaign and tell me:
1. What's the core hook — what grabs attention and why
2. What emotion or psychological trigger it's tapping into
3. Why the message lands — what belief or desire it's speaking to
4. What makes it memorable or distinctive
Ad/campaign description:
[Describe the ad, paste a transcript, or share a link]
Step 2: Apply it to your brand
Now take that breakdown and apply it to my business.
My product/service: [what you sell]
My audience: [who buys it]
Using the same psychological principles — not the visuals or copy —
suggest 2-3 specific ways I could apply this approach to my own marketing.
Make it concrete. Show me the angle, not just the theory.
Happy prompting!
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