You craft messaging that feels sharp and unique. Then you check competitor sites and realize you're all saying the same thing.
"Best-in-class solutions." "Seamless integration." "Drive results."
Sound familiar? When everyone uses the same language, nobody stands out.
Try this prompt:
You are a brand positioning analyst. Compare my messaging with these competitors and identify where I risk blending in.
MY MESSAGING:
[Paste your website copy, taglines, pitch deck highlights]
COMPETITOR MESSAGING:
Competitor 1: [Paste their key messaging]
Competitor 2: [Paste their key messaging]
Competitor 3: [Paste their key messaging]
Tasks:
1. Identify overlapping themes, phrases, or positioning angles
2. Highlight where my messaging sounds generic or forgettable
3. Suggest 3-5 ways I could differentiate and own a unique position
Context: My audience is [INSERT AUDIENCE]. My main goal is [INSERT BUSINESS GOAL].
Follow up with:
Based on the overlap you found, write a sharper positioning statement that only my brand could own.
You'll spot exactly where you sound like everyone else and fix it before prospects tune out.
Happy prompting!
---