Use ChatGPT to speak your CFO's language

Smart marketers don't pitch "brand awareness." They use AI to reframe ideas in ROI terms.

October 21, 2025

Your brilliant campaign idea just got shot down. Not because it's bad, but because you're talking engagement rates to someone who thinks in profit margins.

ChatGPT can translate your marketing ideas into the exact language your CFO cares about.

Try this prompt:

You are a CFO reviewing a marketing proposal. 

Reframe the following idea in the language a CFO cares about: ROI, cost savings, risk management, and long-term financial impact.

Here's the marketing idea: 
[PASTE YOUR IDEA]

Provide:
1. The financial upside (ROI, revenue impact, cost savings)
2. The risks and how they could be mitigated
3. The trade-offs vs. other investments
4. A concise summary I could present in an executive meeting

Be specific with numbers where possible and focus on measurable business outcomes.

Now your "brand awareness campaign" becomes "customer acquisition with 3:1 ROI projections and 15% lower cost-per-lead than current channels."

Same idea. Different language. Better results.

Happy prompting!

P.S. Smart marketers are redesigning their approach while others are stuck. Get the Quarterly Playbook now and lead the change →

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Use ChatGPT to speak your CFO's language

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