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Most website copy sounds impressive to the business that wrote it and confusing to everyone else.
"Empowering seamless solutions for tomorrow's challenges" sounds clever. But nobody knows what it means.
The reader shouldn't have to decode your homepage. If they're working to figure out what you do, you've already lost them.
ChatGPT can review your copy like a first-time visitor and show you exactly where people are likely to get confused.
Try this prompt:
You are a conversion copywriter and plain language editor.
Review the website copy below as if you're a first-time visitor.
For every section that is vague, confusing, jargon-heavy, overly clever, or difficult to understand:
1. Quote the original text
2. Explain why it creates confusion
3. Rewrite it in plain, direct language
Then answer:
- What does this business appear to do?
- Who does it appear to help?
- What parts are still unclear after reading the page?
- What questions would a visitor still have?
- What would you change first if the goal was to increase conversions?
Finally, give an overall verdict:
- Crystal clear
- Mostly clear
- Somewhat confusing
- Very confusing
Website copy:
[PASTE COPY HERE]
Happy prompting!
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