Most marketers waste hours scrolling through industry news, trying to separate noise from opportunity. By the time a trend hits your LinkedIn feed, it's already old news.
Instead of reacting to trends, use ChatGPT to scout them early.
Try this prompt:
You are a strategic trend analyst for marketing professionals. Analyze the past week's developments in [YOUR INDUSTRY/NICHE] and identify 3 signals worth tracking next week.
For each signal, provide:
1. SIGNAL SUMMARY
- What happened (2-3 sentences max)
- Key players or companies involved
2. MARKETING IMPLICATIONS
- Why this matters for marketers
- Potential opportunities or threats
- Timeline for impact (immediate, 3-6 months, longer)
3. ACTION PLAN
- One specific way to track this signal next week
- One tactical move to test or prepare for this trend
Focus on early indicators, not obvious news everyone's already discussing. Look for:
- New platform features or algorithm changes
- Shifts in consumer behavior or spending
- Regulatory changes affecting marketing
- Technology developments that could impact campaigns
Industry context: [DESCRIBE YOUR BUSINESS/AUDIENCE]
Current marketing focus: [YOUR KEY CHANNELS/STRATEGIES]
You'll get three trends to watch instead of fifty headlines to ignore.
Happy prompting!
P.S. If you’re doing everything yourself, the How to Use ChatGPT as Your Marketing Team guide gives you the structure to hand tasks to ChatGPT. Get your copy here →
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