Use ChatGPT to run a crisis comms drill

When a real crisis hits, you don't have time to figure out messaging. You need clear responses, fast decisions, and a team that knows exactly what to do.

Most brands learn this the hard way – scrambling to respond while their reputation takes hits they could have avoided.

ChatGPT can simulate realistic crisis scenarios so you can stress-test your messaging and uncover gaps before they matter.

Try this prompt:

You are a crisis communications expert. I want to run a realistic crisis simulation for my brand.

Create a detailed crisis scenario based on my industry and brand context. Make it challenging but realistic — something that could actually happen.

Then simulate how different stakeholders might react:
- Media responses and likely questions
- Customer concerns on social media
- Internal team questions or confusion
- Potential regulatory or legal considerations

Finally, evaluate my draft response and suggest improvements.

Brand context:
- Industry: [your industry]
- Brand positioning: [brief description]
- Key audiences: [customers, partners, employees, etc.]
- Potential vulnerabilities: [data, supply chain, leadership, etc.]
- Current crisis plan status: [none, basic outline, full plan]

Happy prompting!

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