Use ChatGPT to role swap for sharper campaign feedback

Smart marketers don't ask ChatGPT for generic advice. They make it think from different perspectives.

November 02, 2025

When you make ChatGPT take on a specific role — your client, competitor, or manager — it stops giving generic advice and starts thinking from that person's actual perspective.

Try this prompt:

You are [ROLE: my client/competitor/manager]. I'm going to share my campaign plan with you.

React from your perspective and give me specific feedback.

[ROLE-SPECIFIC INSTRUCTIONS:]

If you're my CLIENT: What concerns or objections would you raise before approving this? What would make you hesitant to move forward?

If you're my COMPETITOR: What weaknesses would you exploit? Where would you attack this campaign?

If you're my MANAGER: What would you push me to clarify, improve, or cut? What's missing?

Here's my campaign plan:
[PASTE YOUR PLAN]

Be direct and specific in your feedback.

Role swapping forces ChatGPT out of its default "helpful assistant" mode and into targeted thinking that actually moves your work forward.

Happy prompting!

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Use ChatGPT to role swap for sharper campaign feedback

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