Most content research means manually reading through competitor posts, taking notes, and trying to spot what you missed.
ChatGPT can scan their content, pull out the key strategies, and show you exactly where to differentiate.
Try this prompt:
You are a competitive content analyst. I need you to research and analyze the top-performing content on [TOPIC].
Search for the 3 highest-ranking articles on "[YOUR TARGET KEYWORD]" and for each one:
1. CONTENT BREAKDOWN
- Main argument/angle they're taking
- Key points and supporting evidence
- Content structure and format
2. STRENGTHS & GAPS
- What they did well (why it likely ranks high)
- What they missed or covered weakly
- Outdated information or weak sources
3. DIFFERENTIATION OPPORTUNITY
- One specific angle we could take to outperform this content
- What additional value we could provide
After analyzing all 3, recommend:
- The strongest differentiation angle for our content
- 2-3 key points competitors missed that we should cover
- Content format that would work better than theirs
Topic:
[INSERT YOUR TARGET TOPIC]
Our unique perspective:
[BRIEF DESCRIPTION OF YOUR EXPERTISE/ANGLE]You'll get a complete competitive analysis plus a clear strategy to beat them at their own game.
Happy prompting!
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