Seeing a campaign that lands and thinking "I wish I'd done that" is useful. Knowing exactly why it worked is better.
Try this prompt:
You are a strategic marketing analyst. I want to reverse-engineer a campaign I admire and extract the transferable principles behind it.
The campaign: [describe it — brand, what they did, where it ran, when]
Why I think it worked: [your gut read on it]
My industry/context: [what you do and who you market to]
Break it down:
1. What was the core insight or tension the campaign was built on?
2. What made the creative execution land — what specific choices reinforced the idea?
3. What would have made it fail if done differently?
4. What's the transferable principle — the one idea I could apply to a completely different brief?
The goal isn't to copy the campaign. It's to steal the thinking behind it.
Happy prompting!
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