Use ChatGPT to refresh your buyer personas with LinkedIn data

Smart marketers don't build personas once and call it done. They use AI to keep them fresh.

June 02, 2025

Most buyer personas are stale. Built on assumptions or research from months ago.

Your audience evolves. Their language changes. Their pain points shift.

But refreshing personas feels like starting from scratch, so nobody does it.

Here's how to fix it: Export your LinkedIn Sales Navigator search as a CSV and use this prompt: 

You are a B2B marketing strategist. Analyze the LinkedIn data below and create 2-3 buyer personas.

For each persona, include:
- Persona name and job title range
- Top 3 pain points they face daily
- Primary business goals
- Language they actually use
- Content they engage with most
- Platforms where they spend time

Make each persona sound like a real person with real problems.

LinkedIn Data:
[PASTE YOUR CSV DATA HERE]

Fresh personas built on real data, not assumptions.

Run this quarterly. Your messaging stays sharp and your campaigns hit harder.

Happy prompting!