Most marketers jump straight into Canva or start briefing designers without any visual direction.
Then they get stuck. What style? What colors? What vibe are we going for?
You end up with random visuals that don't connect to your message or brand.
ChatGPT can solve this. Use it to think like a creative director before you create anything.
Try this prompt:
You are a creative director planning visual concepts for a marketing campaign.
Based on the brief below, create a comprehensive visual direction that includes:
1. OVERALL VISUAL THEME
- Core visual concept or metaphor
- Mood and tone (e.g., bold and confident, clean and minimal)
- Key visual elements to repeat across assets
2. FORMAT-SPECIFIC CONCEPTS
- Social media posts (Instagram, LinkedIn)
- Email headers or banners
- Landing page hero sections
- Presentation slides
3. STYLE REFERENCES
- Color palette suggestions
- Typography direction
- Photography or illustration style
- Layout approach
4. SPECIFIC IMAGE PROMPTS
- 3-5 DALL·E prompts ready to use
- Include composition, style, and mood details
Campaign brief:
- Topic: [your content topic]
- Audience: [target audience]
- Goal: [campaign objective]
- Brand personality: [your brand traits]
- Key message: [main point you want to communicate]Now you have a clear visual roadmap before you touch any design tools.
No more random stock photos. No more starting from scratch every time.
Happy prompting!