Most content planning starts with a blank page and a lot of guessing. You brainstorm topics, hope they resonate, and wonder why engagement stays flat.
The best content ideas aren't in your head. They're in your customer comments, reviews, and support tickets.
ChatGPT can extract the patterns (the repeated frustrations, exact language, and emotional triggers) that turn into high-performing content.
Here's the workflow:
Step 1: Collect 10–15 recent customer comments, reviews, or support messages.
Step 2: Paste them into ChatGPT and use this prompt:
You are a messaging strategist. Analyze these customer comments and identify content opportunities.
For each pattern you find:
1. Cluster repeated pain points or frustrations
2. Highlight emotional language worth reusing in marketing
3. Suggest 3 content angles based on what customers are actually saying
Customer comments:
[PASTE COMMENTS HERE]
Deliver this as:
- PAIN POINT CLUSTERS (with example quotes)
- KEY LANGUAGE PATTERNS (exact phrases to reuse)
- CONTENT ANGLES (specific topics to create)
You'll get a list of content ideas pulled directly from real customer language — no guesswork required.
Happy prompting!
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